REDEFINITION OF THE CHRYSLER BRAND CONTINUES WITH THE INTRODUCTION OF THE ALL-NEW 1999 CHRYSLER 300M AND CHRYSLER LHS. THESE STUNNING SEDANS GIVE THE CHRYSLER BRAND TWO NEW ENTRIES IN THE PREMIUM SEGMENT OF THE MARKET AND BUILD ON THE BRAND'S HALLMARK OF OFFERING INNOVATIVE VEHICLES THAT BLEND EXPRESSIVE DESIGN, RELEVANT TECHNOLOGY AND PREMIUM FEATURES.

"While the Chrysler 300M and LHS share the Chrysler brand lineage, they each possess unique characteristics that make them attitudinally different for buyers in the premium sedan segment;' said Martin R. Levine - General Manager - Chrysler/ Plymouth/jeepa Division.

The Chrysler LHS is the brand's most luxurious sedan with its sophisticated and elegant design combined with agile handling and spacious interior. The Chrysler 300M is the sporty and aggressive sedan that offers performance and power blended with premium appointments, distinctive styling and the heritage of Chrysler's fabled letter series cars.

REDEFINING THE CHRYSLER BRAND

Be it a sedan, coupe, convertible or minivan, the Chrysler brand's focus is to provide premium products that deliver expressive, leading edge design, fine-tuned athletic handling and performance and refined function that benefits the customer and embodies a passion for engineering.

With the addition of the Chrysler 300M and LHS to the recently introduced Concorde, the brand has three all-new distinctive models which continue to emphasize passion for design and engineering. The launch of the Chrysler 300M, LHS and Concorde mark the first time in the history of the Chrysler brand that three all-new cars are introduced within such a short time.

"The Chrysler 300M, LHS and Concorde will serve as catalysts to further redefine the Chrysler brand by building on our heritage of design leadership and engineering excellence" said Levine.

The redefinition of the Chrysler brand began with the revolutionary cab-forward design of the Chrysler Concorde in 1993. It continued with the introduction of the Chrysler LHS in 1994 and the Cirrus sedan and Sebring coupe in 1995.

The line-up of Chrysler products continued to change with the redesigned 1996 Town & Country minivan - still the only true luxury minivan on the market today. Next, the introduction of the 1996 Sebring Convertible offered consumers a primary car with the fun and excitement of an open-top vehicle.


REDEFINING THE SHOPPING PROCESS

As the redefinition of the Chrysler brand gains momentum, so does the redefinition of the shopping process.

The consumer communications process began when 32,000 people watched the reveal of the 1999 Chrysler 300M and LHS on the Chrysler brand website (www.chryslercar.com) last January. This was the first time in the history of Chrysler Corporation that the worldwide product unveiling was broadcast live from the North American International Auto Show to the Chrysler internet site. Today, the reveal can still be seen on the Chrysler brand website. Once the vehicles go on sale, customers will have the ability to equip and price a vehicle of their choice by using the website.

The Chrysler brand is building on the innovative concept of Plymouth Place, a highly successful interactive shopping process, to create Chrysler Showcase. Chrysler Showcase features Chrysler brand vehicles as well as interactive kiosks and a staff of Chrysler product ambassadors. No sales people are on site. Instead, knowledgeable product ambassadors answer questions and assist interested customers in locating i a Ch rysler- Plymouth dealer in their area and in arranging test drives.

Chrysler Showcase is designed to raise consumer awareness of Chrysler brand products- including the all-new Concorde, LHS and 300M sedans. It will be featured in 36 markets plus special events across the country including malls, festivals, Chrysler brand owner events and Chrysler-sponsored events such as golf tournaments.

"Chrysler Showcase is the perfect opportunity for us to highlight our products to consumers who are in the beginning stage of the car buying experience and may not be familiar with our new products:' said Jay Kuhnie, Manager -Chrysler/ Plymouth Communications. "Our successful experience with Plymouth Place taught us that the interactive kiosks were the ideal first step in the shopping process, when people were in the'just looking' stage."

In addition to interactive communications, the Chrysler brand developed an infornercial as another non-traditional approach to communicating with customers about these new products. This infornercial features in-depth, behind the scenes interviews with the engineers and designers who worked on the Concorde, 300M and LHS. The 5-minute informercial will begin airing this summer on cable stations across the nation.

We believe it's best to be able to test vehicles in real world conditions. After all, that's how our vehicles will be used by their owners. just the same as these owners, however, we ask that you obey the rules of the road including speed limits, traffic patterns and courteous driving etiquette.

Since you will be paired with another driver, please respect his or her comfort level as a passenger. It serves no useful purpose to try to scare or impress your partner with your prowess.

Never put yourself in danger. If you do not feel comfortable with some part of the program or route, please let us know and we'll make other arrangements.

Sometimes you are given the opportunity to drive on special courses, such as off-road areas, race tracks, etc. When driving on these courses, pay careful attention to the special instructions given, make sure you properly use any special equipment provided (such as helmets) and always use common sense.

Above everything else, exercise good judgement. We can point out every rule of the road and hazard, but the end responsibility for a safe evaluation rests with you. You depend on us to provide you with a safe vehicle to evaluate. We take that responsibility seriously. We hopethatyou,in return,will use all of your common sense, experience and talent when you're behind the wheel.

Whether you are a driver or passenger, use seat belts at all times.